Baby Boomer Gamers

While much research has been done about the gaming activities of children, very little has focused on that of adults. Baby Boomers, and particularly Baby Boomer women, have been identified by several reports as the fastest-growing gamer population. My interest in this area arose out of my work with the Uru Diaspora, the majority of whom fell into this demographic. In the summer of 2006, I conducted a mixed-methods study of Baby Boomer Gamers. Over 300 American, European and Australian players participated in quantitative and qualitative research about the gameplay preferences and habits of players born during the Baby Boom years. The full report, “The Truth About Baby Boomer Gamers,” will be published in Games & Culture in the first half of 2008. For a preview copy, send e-mail to .